Our Story - CrownCalibre

In late 2024, in the heart of Odense, something new began.

At Teknikvej 27, 5260 Odense S, our family took the next step in a journey that had already been years in the making. We founded Netlager ApS- today known as NETLAGER, an ambitious and fast-growing e-commerce platform offering more than 100,000 products across a wide range of categories. What started as an idea quickly became a serious operation.

But entrepreneurship runs in our blood.

We are a family business built by Jesper, Anders, Albert, and Peter. Together, we have built companies in car sales and vehicle rental, operating a fleet of more than 100 cars. Those businesses gave us the experience, structure, and financial strength to think bigger. They gave us stability. They gave us liquidity.

But CrownCalibre?

That came from passion.

Because while we work with cars… we love watches.

Watches represent more than time. They represent craftsmanship, precision, legacy, and personality. A great watch tells a story, and so do we.

That’s why we launched CrownCalibre.

Today, we offer around 19,000 watches ready to be delivered directly to your door. Every single watch comes with a 2-year warranty, because we believe in our products. We stand behind the quality. We stand behind our customers.

CrownCalibre is built on family values, strong business foundations, and a genuine love for horology.

This is not just another webshop.

This is our passion, measured in seconds.